What tasks does a Finnish IT company outsource to OrbitSoft employees?

The client: marketing software company

One of OrbitSoft’s clients is a Finnish SaaS platform for marketing: it helps analyze the market, determine the target audience of the client, and set up advertising campaigns. The company’s clients are companies from various business areas, from ambitious start-ups to large corporations.

Companies are looking for developers for new challenges

The main product of the company is a software platform for data analysis and marketing automation. A client creates a personal account on the platform, where they can choose the audience to target, set up and launch advertising campaigns and monitor the effectiveness of their marketing spend. The platform has integrations with various services, such as CRM and MAP. The company is also privacy-focused as the algorithms require storing sensitive customer data.

Problem: hiring all the necessary resources in-house is unprofitable

The company is small, it employs about 20 people: sales people, analysts, developers, testers, and the management team. At first, the company coped with the development tasks on its own, but when the number of customers increased, they started feeling lack of manpower.

Solution: hire outsourced employees at OrbitSoft

The company decided to outsource employees and chose OrbitSoft for this. The client needed front-end developers to improve the interface, QAs to test the work of search robots and devops to eliminate system vulnerabilities.

Result: the company saves resources on hiring and takes on more new projects

Over the year, the number of outsourced developers increased from two to five. All employees are integrated into the workflow: they participate in daily stand-ups and sprint plannings. During this time, the company was able to increase the number of its customers and handle all the tasks more effectively.



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